EAST PROVIDENCE, R.I. -- Colbea Enterprises, LLC is continuing its rollout of Gilbarco Veeder-Root's media solution, Applause TV with VNET At the Pump. Colbea Enterprises will install Applause TV on the leading FlexPay II payment platform at all of its Seasons Corner Market convenience stores across Rhode Island and Massachusetts.
"We have been very pleased with Applause TV so far and look forward to bringing this consumer engagement technology across our Seasons Corner Market locations," said Andrew Delli Carpini, CEO of Colbea Enterprises. "Gilbarco's Applause TV media platform is a great marketing tool that allows us to engage with the fueling customer, promote our program and create awareness around site specific offerings, such as our car washes and foodservice co-brands that include Dunkin' Donuts, Honey Dew and Mary Lou's. The couponing functionality has driven successful consumer conversion to many of these in-store offerings."
Because Colbea Enterprises is installing Applause TV both as a retrofit to existing dispensers and as an option on new Encore 700 S dispensers, it is not only improving its customers' fueling experiences, but also taking steps towards EMV (Europay MasterCard and Visa) compliance standards. The payment standard requires retailers to have EMV-certified payment platforms in order to avoid a significant liability shift.
Gilbarco's FlexPay II and Encore 700 S are both EMV-certified products.
"We are excited that Colbea Enterprises has chosen Gilbarco as their partner to bring both powerful marketing tools and EMV solutions to their forecourt," said Travis Bouck, vice president of marketing with Gilbarco Veeder-Root. "This partnership reflects the strength of the Applause platform in growing a retailer's business and shows the forward-looking and innovative mindset of Colbea Enterprises."
Applause TV with VNET is a turnkey digital forecourt marketing solution that allows retailers to entertain and inform their customers with content from broadcast television partners. The media platform also delivers national, regional and site-specific advertisements, onsite and convenience store promotions and on-demand couponing capabilities to drive higher margin in-store purchases.
The VeriFone and Gilbarco Veeder-Root partnership brings together leaders in secure retail petroleum technology and electronic payment and media solutions to offer "next-generation" forecourt payment solutions and create a major interactive digital media network worldwide. For consumer packaged goods (CPGs) and brand marketers, thousands of VNET screens in convenience stores provide an opportunity to reach more than 95 million monthly consumers within feet of a purchase decision.
Greensboro, N.C.-based Gilbarco Veeder-Root is a technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
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