SENOIA, Ga. & SAN FRANCISCO -- Georgia residents now can conveniently and securely pay for groceries, snacks and gasoline with the touch of a finger at Crook's Marketplace and Hit N' Run convenience store in Senoia.
Powered by Pay By Toucha provider of integrated biometric authentication, personalized marketing and payment solutionsthe new finger scan payment system is the first of its kind in the Atlanta metro area, the company said.
The finger scan system debits a shopper's checking account just like writing a check or using [image-nocss] a debit card. The difference is that finger scans are more secure than paper checks, and there is no need to fumble with a wallet or purse, said Greg Crook, owner of Crook's. Since account numbers are not exposed, the service gives shoppers greater privacy and offers faster checkouts.
As a special introductory offer, shoppers who enroll in the BioPay-branded finger scan system at Crook's will receive a free half gallon of Mayfield ice cream and get $5 off their next purchase when they spend $25 or more using the system. Those that enroll at the Hit N' Run will get a free fountain drink and candy bar at enrollment and, after their third use, a free 12-pack of Coke or Pepsi products. Customers also will receive a three-cents-off discount on each gallon of gasoline purchased using the system through the end of November.
Signing up is accomplished through a picture ID, voided check and simple finger scan. The system is free, and customer information is never sold. Once enrolled, shoppers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service.
In addition to increased speed and convenience, finger-scan payments provide more privacy and security, said the company. No onenot even the store associatesees shoppers' account numbers or which payment method they used to make purchases.
To date, 3.3 million shoppers use San Francisco-based Pay By Touch's patented biometric services at 2,400 locations nationwide. It also provides robust payment processing solutions for ACH (electronic checking), card-present and card-not-present debit and credit transactions for 138,000 retail clients and manages personalized rewards programs for 130 million opt-in consumer profiles.
Pay By Touch, which recently acquired substantially all assets of BioPay, operates the BioPay-branded biometric payment network throughout the country.
Crook's operates the Marketplace Supermarket and the Hit N Run c-store in Senoia.
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