OAK PARK, Mich. -- Digital gas station media provider Gas Station TV (GSTV) has teamed up with CBS to provide viewers with a mix of daily updates and customized content, the firm said in a statement. GSTVhas dropped content from ABC, which it had been airing since signing a deal with that broadcaster in June 2006, added a report by Crain's Detroit Business. No reason was given for the switch.
As part of this exclusive relationship with CBS, GSTV will deliver its viewers breaking news and headlines from CBS News as well as entertaining and informative [image-nocss] segments from CBS's programming lineup.
"Gas Station TV provides an excellent new outlet for CBS in the fast-growing category of digital out-of-home media," saidGeorge Schweitzer, president of CBS Marketing. "The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes."
With more than 30 million viewers a month in more than 300 U.S. cities, GSTV has expanded to the nation's top media markets and has secured partnerships with some of the world's most recognized advertisers, gas station retailers and pump technology providers, it said.
"We're transforming the gas station into a true media destination for consumers, marketers and retailers alike," said David Leider, GSTV CEO. "In partnership with CBS, we're providing a richer, more dynamic content experience than ever before, and creating new opportunities for our advertising and retail partners. Consumers will notice the difference, and we're confident that our business partners will see the results."
In addition to the partnership with GSTV, New York City-based CBS Corp. owns CBS Outernet (previously called SignStorey), which distributes video programming and advertising content to retail stores. CBS also distributes video programming to many outlets including airlines, supermarkets, shopping malls, hair salons, doctor offices and auto service centers.
Oak Park, Mich.-based GSTV is an IP-based digital TV network at the pump. It said that captive consumers are engaged for 4.5 minutes during their pump transactions with nothing to do. GSTV provides a programming experience with news, entertainment and local weather to engage customers and enable marketers to connect with "on-the-go" consumers. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.
GSTV said it is currently on more than 5,000 screens in more than 300 citiesincluding top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Atlanta, Detroit and Tampaat select Chevron, ConocoPhillips, CITGO, ExxonMobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations.
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