Technology/Services

Digital Displays Effective for C-Stores

Daktronics releases report detailing advantages of digital signage
BROOKINGS, S.D. -- Digital reader boards help create and drive impulse buys for convenience stores. Daktronics Inc. has released "A Look at the Effectiveness of Digital Displays for the Convenience Store Industry," a report about how digital reader boards encourage consumers to go inside stores.

The new white paper highlights the following LED display advantages: More visually appealing than manual copy boards. Offer a substantial return on investment. Appeal to c-stores target audiences. Move customers from the pump and into the store.

"This report takes an [image-nocss] interesting look at the benefits on-premise digital signage offers convenience stores," said Vic Wenner, Daktronics petroleum sales manager. "Convenience store owners are first and foremost businesspeople, and they want to see proof that an investment will pay for itself quickly and drive dollars to the bottom line."

Download the white paper at: www.daktronics.com/digitaldisplaywhitepaper

Brookings, S.D.-based Daktronics is a major supplier of computer-programmable displays, large screen video displays, digital billboards and electronic scoreboards and control systems. Its designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

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