KNOXVILLE, Tenn. -- CSP Daily News continues its series examining the ranking of the digital capabilities of the convenience-store industry’s largest and most influential chains.
This month’s featured profile is Pilot Flying J, which placed at No. 7 with an overall score of 2.09 as of Jan. 12, 2018. While the travel center takes seventh place in the ranking overall, the chain’s website took the fifth-highest ranking. The chain’s app also contributed its score, with standout features such as the ability to pay at the pump through a phone or reserve showers and parking spots.
The ranking platform is managed by Stuzo, a digital-product-innovation company focused on the convenience-store and fuel-retail industry with headquarters in Knoxville, Tenn.
The ranking covers 100 c-store chains, measuring each chain’s digital presence, including mobile commerce, mobile employee activation, connected car, website and social media. Each company is ranked on a points-based system, with a score of 0 to 5 for each metric. Each metric is calculated using four more specific metrics. While this article examines the details behind the Love’s ranking, it is meant more as a profile than an attempt to compare it to competitors.
Click through for details on where Pilot Flying J stands in Stuzo’s C-Store Digital Ranking and information on the brand’s digital capabilities …