SHERMAN, Texas-- Douglass Distributing has chosen Gilbarco Veeder-Root's Applause TV with Outcast as the exclusive digital forecourt media provider for all dealer and company-owned Lone Star Food Store locations. With more than 140 ExxonMobil, Valero and Shell fuel branded locations in the Sherman and Dallas/Fort Worth area, Douglass' decision to install Applause TV further solidifies Gilbarco and Outcast's leadership and ongoing growth in Texas.
Gilbarco and Outcast were first to market with Applause TV.
"We are constantly looking for innovative technology that can elevate our customers' shopping and fueling experience," said Bill Douglass, former NACS chairman and CEO of Sherman, Texas-based Douglass Distributing. "Applause TV has exceeded our expectations and delivered the customer buzz we were looking for."
Mark Williams, marketing director at Gilbarco, said, "Site differentiation, building customer loyalty and driving in-store sales are key benefits of incorporating a digital forecourt media program into a retailer's marketing mix. Douglass' decision to roll out Applause TV is a strong endorsement of the value of Gilbarco's dispenser platform coupled with Outcast's content and unparalleled creative services."
With Applause TV, retailers receive turnkey content management through Gilbarco's industry leading partner Outcast. Along with engaging news and entertainment content, Applause TV includes a mix of national, regional and site-specific advertisements. In addition, on-demand couponing capabilities provide another tool to drive fueling customers inside the store for higher-margin purchases. Applause TV delivers programming for the active, on-the-viewer, including NFL Network, Fox News Channel, MLB Network, Flixster movie ratings and reviews, and more.
Greensboro, N.C.-based Gilbarco Veeder-Root is a technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
Outcast, Santa Monica, Calif., is a digital media company that consists of the two channels, Outcast Fuel Network and Outcast Fitness Network. Advertisers reach a Nielsen-measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 designated market areas (DMAs).
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