LONDON, Ontario -- EK3 Technologies Inc., a provider of digital merchandising, has announced an exclusive global partnership with gasoline pump manufacturer Dresser Wayne whereby EK3's digital signage will be installed on pumps in 115 countries worldwide.
EK3's digital signage, also known as narrowcasting, uses data from a business to customize streaming video displays embedded in the gasoline pump or displayed in the station's convenience store, reaching customers right at the point-of-purchase.
The EK3/Dresser Wayne partnership [image-nocss] allows station owners of any size to customize promotions, offer printable coupons, build brand loyalty and engage in dayparting, such as promoting coffee and breakfast foods in the morning and soft drinks and snacks in the afternoon. The digital signage, which is part of Dresser Wayne's iX Media platform for gas stations, also provides new local advertising opportunities for station owners.
The partnership, which brings together products of EK3, Dresser Wayne and Microsoft, is already being used in some chains, such as BP sites and The Home Depot gas stations and the Army Air Force Exchange Services. It is due to launch in Europe in September.
Dresser Wayne's commitment to innovation allows station owners worldwide to drive business by using unique customer data to deliver marketing messages that impact sales and create greater customer loyalty, said Nick Prigioniero, president and CEO of London, Ontario-based EK3. Being selected as Dresser Wayne's global partnergreatly expands the reach of our digital signage solutions on a global basis.
Fuel sales account for 70% of c-store revenues, yet 68% of the industry's gross profit dollars come from in-store sales, according to a recent survey. Because only 53% of gasoline customers visit the c-store, gas stations around the world are looking for new technologies to increase sales of in-store products and promotions. Increasing in-store sales and building customer loyalty are primary objectives of our customers around the world, said Neil Thomas, global president of Dresser Wayne. To help our customers reach those goals, we have signed this global partnership with EK3 Technologies.
Austin, Texas-based Dresser Wayne, a unit of Dresser Inc., Dallas, serves the retail fueling industry. It offers self-service consoles and fuel blending dispensers, in-pump card readers and cash acceptors, in-pump radio frequency identification payment systems and dispenser-mounted touchscreen payment/communication systems. It also designs and markets software systems that enable its retail fueling customers to manage the c-store aspects of their businesses, including inventory control, pricebook management, labor management and site administration.
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