Embedded Tech

Pinnacle in OEM deal with MicroStrategy

MCLEAN, Va. -- MicroStrategy Inc., a provider of business intelligence software, said that The Pinnacle Corp. has entered into an OEM agreement with MicroStrategy to embed MicroStrategy technology into its Enterprise Performance Management (EPM) business intelligence solution.

EPM is a modular set of tools designed for the convenience store and fuel industries to enable them to better manage their business from a strategic, tactical and operational perspective.

Using MicroStrategy, Pinnacle's EPM solution provides retailers with [image-nocss] access to their point-of-sale (POS) systems' transaction data to report on merchandise and fuel sales, monitor loss prevention and optimize store operations. MicroStrategy's reporting and analysis tools provide Pinnacle's retail clients with intuitive, Web-based access to critical data and the ability to drill down to individual transactions for greater clarity and insights. In addition, Pinnacle's clients can broadcast events, alerts and notifications to field personnel who can promptly take action.

Arlington, Texas-based Pinnacle is a player in the automation technology industry focusing on the convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of c-store operations and supply chain management of fuel operations.

MicroStrategy, McLean, Va., is a global player in business intelligence (BI) technology. It provides integrated reporting, analysis and monitoring software that helps organizations worldwide make better business decisions.