Enmarket Tackles Fuel Pricing

New software automate and execute faster price changes

Price Advantage

COLORADO SPRINGS, Colo. -- PriceAdvantage, a fuel-price management software company and division of Skyline Products, announced Feb. 12 that retailer Enmarket has chosen PriceAdvantage software to automate and accelerate fuel pricing at its 61 convenience stores throughout Georgia, South Carolina and North Carolina.

Enmarket selected PriceAdvantage based on the software’s ability to allow Enmarket to automatically execute fuel-price changes based on store-specific strategies, communicate those price changes to the store’s back-office systems, then push those new prices to their POS systems, pumps and price signs, allowing the fuel retailer to execute faster, more informed price changes.

“Enmarket is a market-leading independent retailer that has a reputation for selling high quality, competitively priced gasoline, as well as freshly prepared foods and locally sourced food and beverage items,” said Chip Stadjuhar, president and CEO of Skyline Products. “PriceAdvantage will enable them to maximize their fuel margins with fewer manual processes, allowing them to utilize those man-hours on store operations.”

Enmarket selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model, including the low upfront cost, ease of implementation and the maintenance and infrastructure cost benefits, the company said. The PriceAdvantage pre-built integrations with Enmarket’s current multiple point-of-sale systems allow the chain to be up-and-running quickly.

“We know that consumers base purchase decisions on both the price of fuel and the quality of in-store offerings,” said Houstoun Demere, vice president and general manager at Enmarket. "With PriceAdvantage automations, we now have the ability to make faster, strategic price changes two or three times a day using real-time data. This will allow us to better support our brand promise of competitively priced fuel, fresh choices and friendly faces.”

Colorado Springs, Colo.-based PriceAdvantage creates "software to fuel your pricing strategy." Its solution allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage is a division of a privately held U.S. company Skyline Products.