Family Express Automates Retail Fuel Pricing With PriceAdvantage

Midwest c-store chain partners to control price changes from POS to pump

VALPARAISO, Ind. -- Convenience retailer Family Express Corp. has chosen PriceAdvantage SMART Fuel Pricing to automate its process of implementing fuel price changes.

With the extreme volatility of the petroleum markets, and the necessity to remain competitive on an hourly basis, "PriceAdvantage will help us be more efficient in our daily operations by automating our process for implementing new fuel prices," said Tom Navarre, vice president, petroleum marketing and logistics for Valparaiso, Ind.-based Family Express. "Further, this will give our store associates even more time to devote to outstanding, friendly customer service."

Chip Stadjuhar, CEO of Skyline Products, said, "We are thrilled that Family Express has chosen PriceAdvantage to support their store operations."

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, it provides automation for the entire fuel pricing process from collection of competitive surveys, to analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

Colorado Springs, Colo.-based PriceAdvantage is a leading provider of fuel price management solutions to the c-store industry. PriceAdvantage SMART Fuel Pricing allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed-loop fuel pricing process. Price Advantage is a division of Skyline Products, a leading North American maker of sign hardware and software solutions for the transportation and petroleum industries.

Family Express operates stores throughout Northwest and North Central Indiana. It goes to market with a family of proprietary brands including Java Wave gourmet coffees, Squeeze Freeze carbonated beverages, natural spring water, the Buzzed Energy drink, milk products, ice and Cravin's Market, its private-label line of sandwiches and bakery products, including the "Square Donut." The retailer alos offers the F.E. Perks loyalty program providing customers with the opportunity to earn cents-off-per-gallon rewards when making purchases inside the store.