COLLEYVILLE, Texas -- Transworld Media Inc., a digital advertising company, said it has selected Real Digital Media's (RDM) NEOCAST digital signage solution to manage point-of-purchase programming and advertising for its nationwide convenience store network. Rollout for the Transworld Media network is currently under way, with more than 1,200 stores contracted to implement the network by the end of 2008.
Initially targeted metropolitan areas include Dallas, Houston, Atlanta, Los Angeles and Chicago, with 100 locations already installed in the Dallas-Fort Worth area.
"The Transworld [image-nocss] convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high-volume, high-walk-in and densely populated locations," said Colleyville, Texas-based Transworld CEO Shams Merchant. "Our corporate commitment is to deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high-value locations that saturate the target markets."
Transworld Media programming includes 15-second, 30-second and one-minute content slots for advertisement, informational and educational purposes. Advertising spots will be managed by media agencies and aggregators, including SeeSaw Networks, with programming updated monthly and expected to reach nearly 430 million consumers on an annual basis.
Rocky Gunderson, vice president of marketing and network development for Seesaw Networks, added, "Digital signage networks are continuing to grow and expand throughout the U.S., and advertisers are finding that this media is a very effective way to reach people in their daily life patterns. Transworld Media's network focus on convenience stores is well planned and in high demand, and will be a primary component in many of our digital media campaign proposals."
NEOCAST, Real Digital Media's digital signage platform, provides a solution for businesses or network owners requiring economical, reliable and scalable digital signage based on a Software as a Service (SaaS) delivery model. This architecture eliminates IT infrastructure investments, reduces deployment costs and maintenance overhead and ensures networks are always operating using the latest technology and feature benefits, the company said.
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