Flyers Energy Chooses PriceAdvantage SMART Fuel Pricing

Implementing solution across California retail network

AUBURN, Calif. -- Flyers Energy LLC has chosen the hosted version of PriceAdvantage, a fuel price management solution, for its Flyers-branded retail locations in California to manage its fuel pricing process, said PriceAdvantage, a division of Skyline Products.

"PriceAdvantage allows us to automate our fuel pricing process while aligning our pricing strategy and improving communications across our network of sites," said Tom DiMercurio, director of accounting at Flyers Energy. "Our goal is to leverage technology to reduce operating expenses and to provide a means of tracking the implementation of price changes through the whole process. PriceAdvantage is allowing us to accomplish both of these objectives."

Chip Stadjuhar, CEO of Skyline Products, said, "Retailers are faced with many challenges in managing fuel price changes including an inability to communicate or confirm price changes effectively and quickly between headquarters and the stores. So we are thrilled that Flyers Energy has chosen PriceAdvantage to manage their fuel pricing process as it eliminates execution delays with one click fuel price changes."

PriceAdvantage SMART Fuel Pricing is a specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

Auburn, Calif.-based Flyers Energy (formerly Nella Oil) franchises the Flyers fuel brand and distributes wholesale and branded retail fuel, commercial lubricants, renewable fuels and solar power in the United States. Flyers Energy is the largest member of the Commercial Fueling Network (CFN) and is also the marketer for more than 100 Chevron-, Shell-, Valero- and 76-branded stations.

PriceAdvantage is a leading provider of fuel price management solutions to the c-store industry. PriceAdvantage SMART Fuel Pricing allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed-loop fuel pricing process. Skyline Products is a leading North American maker of sign hardware and software solutions for the transportation and petroleum industries, based in Colorado Springs, Colo.