GRAFTON, Wis. -- Frank Mayer & Associates Inc. has engaged Excentus Corp., owner and operator of the Fuel Rewards program, to design and produce tablet-based kiosks to support its loyalty program.
The Fuel Rewards kiosks, rolling out in participating Shell stations nationwide, allow Shell customers to join the Fuel Rewards program and activate their Fuel Rewards cards quickly and easily.
Features of the kiosk include magstripe readers that allow customers to swipe and activate their rewards cards and changeable graphics and brochure holders to advertise seasonal promotions. The tablet-based kiosks are custom designed to accommodate updates, with a secure enclosure to protect from retail theft. Both floor and counter units have been designed to fit within varied retail environments.
Excentus Corp., Dallas, is the creator of and patent-holder for marketing programs and services that use price roll-down discounts at the pump as a consumer reward. The Fuel Rewards program, formally known as the Fuel Rewards Network, provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants and more than 10,000 restaurants and redeeming their rewards at participating fuel stations across the country.
Founded in 1931, Grafton, Wis.-based Frank Mayer & Associates Inc. is a point-of-purchase (POP) display, in-store merchandising, interactive kiosk and promotional marketing company.
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