MCLEAN, Va. -- Spacenet Inc., a provider of satellite networking services for enterprise and government, said that it is teaming with Fuelcast Media Network Inc. to offer new digital media services to gas stations and convenience stores using satellite technology.
Fuelcast uses Spacenet's satellite services to support its digital private network currently used by more than 500 stores in North America. Fuelcast offers media solutions to petroleum retailers worldwide by providing video information and entertainment to motorists fueling vehicles at the pump.
Spacenet has provided Fuelcast [image-nocss] with enterprise-grade Connexstar satellite network services to support its digital network over the past few years. Fuelcast is now upgrading its satellite network to Spacenet's VSAT platform, SkyEdge, for faster speeds and improved functionality that will be a benefit to its petroleum customers and advertisers. The solution provides Fuelcast's network with more frequent and faster programming and advertising updates that are sent via multicast to the entire network and offers a complete network solution from a national satellite provider.
Spacenet is working with technology partners to provide solutions for retailers and businesses. Satellite serves as an ideal solution for reliable digital content distribution since it provides the ability to cost-effectively and rapidly deliver large volumes of content to multiple remote locations via multicast, the company said.
"Choosing a satellite infrastructure provides us with advantages over terrestrial alternatives since it is a consistent, reliable and scalable solution that provides efficient multicast capabilities to support our nationwide media network. We have seen tremendous benefits for our customers, including a robust and stable network environment," Fuelcast CEO John McLean said.
Spacenet president and COO Glenn Katz added, "Digital media applications are increasingly being used by retailers and businesses as a way to increase revenues and improve efficiencies. Broadcast applications like digital media are ideally suited to satellite due to its unique technology advantages, and Spacenet is leveraging an industry leading technology to support content distribution and emerging digital media applications. Fuelcast provides a valuable service by utilizing digital media capabilities for gas and convenience stores and enables its customers to increase ROI through advertising opportunities. We are confident that the advanced SkyEdge platform will provide Fuelcast with a reliable solution to support its nationwide digital media network."
Founded in 2001 as VST International, Fuelcast International LLC operates an innovative digital media network that is designed to inform and entertain motorists while they fuel their vehicles. Fuelcast's digital media technology allows petroleum retailers and advertisers to broadcast a variety of content to customers and has been proven to improve sales and customer loyalty.
Today, Los Angeles-based Fuelcast's network is deployed at more than 500 gas stations in North America, comprising more than 5,300 screens reaching 10.2 million consumers every month.
Spacenet, McLean, Va., is a provider of high-performance satellite and hybrid terrestrial networking solutions for business, government and home/small office customers in the United States and worldwide. It has deployed more than 100,000 network endpoints for customers. Spacenet is a wholly owned subsidiary of Gilat Satellite Networks Ltd.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.