LETHBRIDGE, Alberta -- Gas King has launched its new mobile app and website this month to become the first Canadian retailer to partner with OpenStore By GasBuddy.
OpenStore, a digital marketing solution, is designed to reach Gas King customers wherever they are. The OpenStore solution integrates the convenience-store chain’s King Rewards Program with the app, making it even easier for customers to sign up and earn rewards points. The app enhances the customer experience to include games, digital coupons, rewards and two-way communication.
“Gas King is very pleased to be the first Canadian company to work with OpenStore in the deployment of Gas King’s redesigned website and new app. Gas King turned 30 years old in May 2015, and we thought there was no better way to mark this milestone than introduce the Gas King app. Months before we unveiled our app, we were already taking part in OpenStore webinars and in discussions with their marketing team. Their team has been great to work with and have been extremely helpful in advising us on strategies for our May 14, 2015 launch.”
Jason Toews, CEO and co-founder of OpenStore, said, “OpenStore is excited to expand its presence geographically by partnering with Gas King in Canada. This will be the first time in Canada that convenience store customers will experience mobile apps, coupons, store locators and more from OpenStore. We are thrilled to help Gas King build their brand loyalty and help position them as an industry leader.”
Gaithersburg, Md.-based OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, deliver mobile coupons and text message campaigns from one location.
Privately owned Gas King, based in Lethbridge, Alberta, operates six convenience stores in Alberta.
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