DETROIT -- Gas Station TV, a provider of digital out-of-home media, has appointed Todd Rankin as vice president of Midwest sales and Rita Proctor as research specialist.
Joining GSTV with 19 years of experience in media, marketing and advertising, Rankin is responsible for the development of marketing strategies for advertisers and marketers interested in reaching mobile and active consumers via Gas Station TV's nationwide media network.
Prior to joining GSTV, Rankin most recently held the position of regional brand sales director for Readers Digest, where he developed and executed [image-nocss] a multi-million dollar annual business plan and serviced all Michigan-based accounts.
As research specialist, Proctor is responsible for the management of GSTV research programs and projects including planning, reporting and analysis. She joins GSTV with experience in online and interactive research, advertising and promotions.
"GSTV has a strong commitment to the Detroit market," said David Leider, CEO of Gas Station TV, Oak Park, Mich.
Gas Station TV's Gas Network reaches captive consumers for 4.5 to 5 minutes during a natural pause point in their day. There is only one channel: No DVRs, channel surfing or multitasking. GSTV provides a programming experience with exclusive news and entertainment content from CBS, sports from ESPN and local weather to engage customers and enable marketers to connect with "on-the-go" consumers. The content, programmed for a highly desirable and captive audience, can be tailored to geography and time of day.
Gas Station TV's Convenience Store Network complements GSTV's Gas Network at select gas station convenience stores throughout the country. It will feature the same industry leading content experience as GSTV's Gas Network and enable marketers to create even deeper impact with consumers. This forecourt/in-store combination further transforms the station to a highly sought-after media destination to inform and influence consumers at a desirable point of purchase, when they are mobile and can be influenced to take action at a nearby retailer in proximity or to drive engagement for brand marketers.
GSTV is currently on more than 5,000 screens in 375 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO, ARCO ampm, BP, Chevron, ConocoPhillips, CITGO, ExxonMobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations.
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