BOSTON -- GasBuddy has asked select U.S. gas-station and convenience-store chains to beta test its new Business Pages. Following the tests, GasBuddy has launched the suite of digital tools and services to help gas stations and convenience stores reach more consumers and promote their brand and locations.
The two-month program provided participants the ability to access and act upon the feedback and activity GasBuddy members have taken in the past few months.
With GasBuddy Business Pages, retailers can claim, manage and curate their individual sites on the GasBuddy app, enhancing their mobile presence and accessing a large network of drivers looking for their services.
Business Pages will also give them the ability to communicate directly with these customers based on feedback they receive through GasBuddy’s new ratings and reviews feature. In addition, retailers will be able to closely monitor foot traffic, run consumer surveys and benchmark their performance against nearby competition.
“Gas stations and convenience stores are evolving into retailers that offer much more than just gas and snacks. As time-starved consumers look for more selection when they’re on the go, retailers are expanding to include robust offerings more similar to a grocery store than a gas station,” said Walt Doyle, CEO of GasBuddy, Boston.
“As these services expand, consumers want more information about where they stop when they’re on the road. With Business Pages, retailers can now finally reach these mobile consumers with detailed reviews of their services or to offer coupons or incentives.”
By using GasBuddy Business Pages, owners and store managers will be able to:
- Drive business objectives. Update business information such as services and amenities, hours of operation and location. Include special deals and offers, including store loyalty programs.
- Gain customer insights. See prospective customers that have viewed the location’s station listing. Measure foot traffic and benchmark against nearest competitors. Run surveys and mystery-shop programs to collect feedback on programs and stations.
- Protect and control brand and reputation. Since the launch of the GasBuddy station ratings feature, the app receives on average 350,000 ratings and reviews a week. Message and engage directly with customers.
Founded in 2000, GasBuddy pioneered crowdsourced information, leveraging technology, data and a community that now connects more than 60 million users with real-time, accurate fuel pricing information as well as reviews of gas station amenities and services. The app and website offer real-time fuel prices at more than 140,000 gas stations in the United States, Canada and Australia.