PHOENIX -- DynaTek Media is debuting its Get Converged platform at the NACS Show in Las Vegas this week. This solution targets customers at the pump, in the store, on their cell phone and on the web. The technology integrates digital signage at the pump and in the store, with promotional coupons delivered via text messages, in addition to web-based customer loyalty programs.
At NACS, DynaTek will showcase its Digital Signage Dispenser Display Unit (DDU) that has been in development along with its integrated text message and web-based coupon platform. [image-nocss] The integrated technology offer is further enhanced with DynaTek's content production, which educates, entertains and informs store customers with information regarding product promotions and allows them to receive coupons on the spot from the participating advertiser and immediately redeem them in the store.
DynaTek offers a variety of services including network operations, 24/7 network monitoring, in-house content production, agency advertising services and national deployment over its proprietary STS wireless network.
Phoenix-based DynaTek has been working to solve what it said is the convenience store's single largest problemconvergence. We have concluded that the solution lies with reaching customers no matter where they are and making information about promotions or other values available instantly. We cover all bases related to bringing customers from almost everywhere to a specific location and moving them from the pump into the store, said CEO Ronald I. Gross.
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