HARVARD, Mass. -- Digital Promo Network (DPN) announced it has reached an agreement with H.T. Hackney to jointly offer in-store digital signage advertising programs to its convenience-store customers located in major DMA's throughout the east.
This DPN relationship will allow Hackney's customers access to the most advanced in-store digital signage advertising program available. In addition to DPN's "right place, right time, right message" rich media ads, the stores will have direct access to DPN's DeliNET portal, to create ads for daily foodservice specials displayed on large in-store [image-nocss] LCD displays provided by DPN.
"This is a win-win-win for Hackney, their customers and Digital Promo Network,” said Bill Bedortha, vice president of sales for DPN. “All will benefit from measurable sales lift, enhanced customer experience and accelerated introduction of new product and services."
DPN owns and operates in-store digital signage networks exclusively for the c-store industry. DPN pioneered development of sophisticated software that automates many of the time-consuming practices associated with operating large-scale networks by utilizing POS data from retail locations to power its automation process.
DPN's program provides a completely managed turn-key digital signage solution that includes integrated marketing campaign coordination, advertising content, in-store display and associated hardware. Harvard, Mass.-based DPN enables c-stores to target consumers with engaging rich media advertising at the point-of-purchase.
H.T. Hackney, Knoxville, Tenn., is one of the largest wholesale distributors in the United States, It serves more than 20,000 retail customers and stocks more than 25,000 products.
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