Technology/Services

Gift Card Lift

NCR Xpress Gift Card works with kiosk, POS

DAYTON, Ohio -- Gift cards have become one of the easiest and most appreciated forms of gift-giving, although standing in a long line of shoppers to purchase one may take some of the joy out of giving. To help consumers avoid those lines, NCR Corp. has introduced NCR Xpress Gift Card.

NCR Xpress Gift Card allows retailers to extend their gift card program to self-service kiosks. It can work with any NCR EasyPoint kiosk and can be integrated with any point-of-sale (POS) system. NCR's professional services and human factors engineering groups work with [image-nocss] each retailer to customize a gift card program tailored to fit its specific business needs.

"Gift cards are increasingly becoming one the most popular gifts throughout the year, providing flexibility to both the gift giver and receiver. However, shoppers find they still have to wait in the same long lines to purchase and load the cards," said Mike Webster, NCR's vice president for self-service solutions. "By offering a self-service approach to purchasing gift cards, retailers can provide their customers with quick and convenient service while also freeing sales associates to assist with more complex or revenue-generating activities."

Dayton, Ohio-based NCR's assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, gaming and public sector organizations in more than 100 countries.

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