GREENSBORO, N.C. -- Gilbarco Veeder-Root and Allure Global Solutions Inc. are developing integrated digital signage solutions that coordinate advertising and promotional messages inside and outside the convenience store. Gilbarco's Applause media system will drive messaging on Encore S dispensers with color screens as well as the indoor digital signs from Allure Global Solutions.
"Digital signage is proven to be more effective than paper signs in driving retail sales. Retailers who deploy these solutions enjoy the flexibility to change messaging instantly, the ability to segment day parts [image-nocss] for unique messaging and avoid the expense and time needed to prepare and hang traditional paper signs," said Kirn Khalsa, self-service marketing manager at Gilbarco Veeder-Root.
"This partnership will allow us to deliver the first fully integrated indoor-outdoor digital signage solution for the retail convenience space," said Robert Lawrence, executive vice president of marketing and digital media at Allure Global Solutions, Atlanta. "It will enable retailers to effectively manage synchronized and consistent advertising messages across the forecourt and inside the convenience store. The ability to use Gilbarco's Applause media system is highly appealing to our customers, who appreciate Gilbarco's open architecture approach."
Greensboro, N.C.-based Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated fuel control, site management, and support services for petroleum marketers and commercial fueling enterprises worldwide.
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