GREENSBORO, N.C. -- Gilbarco Veeder-Root is rolling out mobile wallet payments at the gas pump and is featuring the new technology, based on Near Field Communications (NFC) standards, in its Encore dispenser line.
The company said that it expects mobile payments to significantly alter the payment landscape in the United States. Customers will experience the convenience by accessing their credit, debit and loyalty cards through mobile phone applications. Retailers will be able to provide further value to consumers and drive customer loyalty and sales with enhanced loyalty programs, couponing and targeted promotions and offers.
"Google, Isis, PayPal, Visa and others have announced plans to launch mobile wallet products. Adding the advantages of the mobile wallet to both the forecourt and in-store point-of-sale positions convenience store retailers to enhance the consumer experience," said Richard Browne, Gilbarco Veeder-Root's vice president of marketing for North America.
"Convenience stores and gas stations represent a large market," said Jaymee Johnson, head of marketing at Isis, a joint venture of Verizon, AT&T and T-Mobile. "Isis and NFC will unlock new levels of functionality to help retailers improve their businesses and connect with consumers in new and exciting ways."
Greensboro, N.C.-based Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions for the forecourt, convenience store and head office.
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