GREENSBORO, N.C. -- Gilbarco Veeder-Root has introduced the Encore 700 S fuel dispenser line. Its integrated pay-at-the-pump platform is Europay, MasterCard and Visa (EMV) and Payment Card Industry Unattended Payment Terminal (PCI-UPT) certified and offers a rich multimedia platform, enhanced security and mobile payment-ready technology.
"The consumer fueling experience will evolve rapidly in the next few years. Streaming media content, enhanced loyalty and mobile wallets are creating opportunities for retailers to enhance and differentiate their brand proposition," said Richard Browne, vice president of marketing for North America at Gilbarco Veeder-Root. "The EMV-certified Encore 700 S enhances our multimedia dispenser advertising platform to drive increased traffic and in-store sales and provides an upgradeable product to meet rapidly evolving technology and security needs."
Gilbarco Veeder-Root has the c-store industry's largest population of EMV-compliant pay points, it said. The company also said that it was first to market with EMV-compliant dispensers for Canada, installing more than 90% of EMV-compliant dispensers. The company was also first to market with modular PCI-compliant encrypting PIN pads and secure card readers for U.S. fuel dispensers, it added.
Jenny Bullard, chief information officer at Flash Foods, Inc. said, "Given Visa's recent announcement about EMV coming to the U.S., we were very excited to participate in the field trial and have the Encore 700 S dispensers. We enjoy the peace of mind and enhanced security that comes with the EMV- and PCI-UPT-certified CRIND, and the engaging customer experience the color screens provide to our loyal customers."
Enhanced multimedia performance means Encore 700 S works with Gilbarco's Applause Media System to implement forecourt merchandising to boost in-store sales and customer loyalty. The product is available with larger 10.4-in. color screens to also run Applause TV with Outcast.
The new Gilbarco CRIND pay-at-the-pump payment platform is also designed to support mobile payment and other emerging technologies that retailers may want to implement in the future; however, changes in the CRIND platform do not affect the way consumers use existing payment options, keypads and controls.
Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
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