SAN RAMON, Calif. -- Chevron Products Co. has selected PumpMedia, an outdoor digital media company, as an approved vendor for its Video at the Pump Program. The program is aimed at entertaining motorists while they refuel and drive traffic into the convenience store.
PumpMedia has participated in test sites at Chevron corporate stores in Southern California over the past 12 months, and has recently been selected by one of Chevron's largest independent gas station operators, G&M Oil, to implement the Video at the Pump program.
Tom Otjen, executive vice president of Huntington Beach, Calif.-based G&M Oil, which operates a network of more than 100 Chevron stations across California, said, "With the Video at the Pump program, we can enhance the refueling experience through entertaining and informative content delivered directly to our customers."
PumpMedia's Pump Top Media system combines proven and reliable components including Real Digital Media's NEOCAST digital signage platform, and Avocent's Emerge MPX1000 HD multipoint extender solution. The system's robust hardware includes an energy-efficient and low-maintenance LED-backlit LCD display, delivering pristine audio and video messages in all lighting conditions. This pragmatic architecture provides refueling motorists with targeted, high-impact and meaningful audio and video content. PumpMedia also manages the installation and implementation of its Pump Top Video systems, advertising sales and network management.
"We are very excited about Chevron's approval of PumpMedia for their digital signage requirements," said Peter Tawil, president of PumpMedia. "Our Video at the Pump Program provides a cost-efficient advertising solution for fuel retailers and marketers, promoting convenience-store sales while delivering the latest news, entertainment segments, and weather updates to refueling motorists."
PumpMedia will be deploying the program at Chevron locations throughout the western United States. San Ramon, Cali.-based Chevron operates more than 10,000 retail fuel stations nationwide under the brand names of Chevron and Texaco.
Torrance, Calif.-based PumpMedia, a provider of outdoor digital signage, has created a marketing program located at fuel stations. This concept uses specifically designed media equipment installed at fuel dispensers to display multimedia. The program delivers entertaining and informative content to refueling motorists.
Real Digital Media, Sarasota, Fla., provides digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. With NEOCAST players and software, customized content and programming can scale across entire narrowcast networks down to individual displays, providing flexibility in reaching customers with targeted messaging.
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