WINAMAC, Ind. -- Good Oil Co. has joined forces with OpenStore by GasBuddy to reach loyal customers on the go with a new mobile app and website
Good Oil currently owns and operates 14 convenience stores in Indiana and Illinois under the Good To Go brand. Don and Dean Good, operators of Good Oil, have long recognized the changing environment in the gasoline service station industry.
OpenStore by GasBuddy’s mobile app allows retailers to send targeted deals, coupons and messages directly to customers’ mobile phones. Good To Go’s already popular loyalty programs are completely integrated into their mobile app, eliminating the need for plastic loyalty cards. Customers can now earn rewards through their phones in addition to receiving exclusive coupons and prizes.
“Good Oil Co.’s partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy,” said Jason Toews, CEO of OpenStore by GasBuddy, Gaithersburg, Md. “By collaborating with OpenStore, Good Oil Co. will drive in-store sales and stay in touch with customers whenever and wherever they are.”
“We pride ourselves in community involvement, integrity, and high moral standards,” said Nicole Earp, CFO at Good Oil. “We emphasize commitment and hope to provide value to the cities and towns that have allowed us to become part of their communities. That is what this app is all about. It will have games and contests that allow us to give back to our customers. The more they use it, the more they benefit. There is no cost, only a chance to save and win.”
OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication between convenience-store owners and customers using web technologies and custom-branded mobile applications. The OpenStore dashboard allows the user to collect customer feedback, manage social media, and deliver mobile coupons and text message campaigns all from one location.
Winamac, Ind.-based Good Oil was founded by Don O. Good Sr. in 1941. The sites are under the BP, CITGO, Marathon and Phillips 66 brands.
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