Joining the Home Shopping Network as vice president and creative director, he was responsible for brand development, print and marketing network programming.[image-nocss]
Upon joining Macy's, Cohen oversaw a creative department of 50 handling print, broadcast and internet, developing many nationwide promotions. He mentored photographers and designers as well as copy writers to create Macy's promotional and regular price fashion campaigns.
"We are excited about Steven joining GSP; it reflects the direction that many of our clients are headed as each retailer competes with a wider array of competition," said Geoff Neuhoff, CEO of GSP. "Steven will help bring a new standard of excellence to GSP in the area of creative services that we can provide to our clientshelping them stay competitive in foodservice and other areas of their business."
Cohen will report to the CEO and will assume responsibility for all creative services within GSP Marketing Technologies. He will oversee the GSP creative services team and work with retailers to develop and represent their brands as well as focus on store redesigns and area reimaging.
Clearwater, Fla.-based GSP is a provider of strategic marketing solutions aimed at improving the performance of retail locations. It offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP's technology to maintain best-in-class marketing programs.
GSP specializes in helping retail marketing professional increase store sales through the use of advanced technology solutions, including site data management tools, POP planning software and services designed to tailor marketing strategies to the specific needs of individual retail locations. Its suite of retail marketing software includes GSPSurveyor, an electronic surveying and database management tool that enables chains to conduct surveys electronically and leverage the resulting information, and POPRender, a software application to generate 100% store-specific POP placement guides for retail locations, featuring images of the actual POP to be placed.
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