GSP Adds New Features to GSPSurveyor

Enhances both web platform, mobile app


CLEARWATER, Fla. -- GSP, a leading provider of retail services, has announced a new release of their proprietary site profile management platform GSPSurveyor. The release includes several new features for both the web platform and mobile app, designed to improve usability by operations and marketing departments of leading retailers.

SiteIQ Analytics is a new feature that lets retailers know what's happening (and not happening) in all of their stores, providing a visual impression of the retailers' activities. Analytics include profile item updates, site visits, Captures and tasks, which are critical for achieving and maintaining site data accuracy and improving execution.

Site Check-Ins compiled from GSPSurveyor Mobile provide insight into how much attention a retailer's team is giving to the stores, which can also directly correlate to key sales and customer data. The new Tasks functionality streamlines execution and enables retailers to create, assign and manage store-level tasks all in one place. Tasks can be created at the site level, or for all sites at once--including specific user assignments and due dates--and tracked from a user-friendly portal.

"GSPSurveyor's new SiteIQ analytics will help retailers see the impact that store visits and accurate data have on their bottom line when comparing specific store locations," said Kevin Farley, GSP's vice president of marketing and technology. "Our mobile app site Check-Ins will provide unparalleled site-specific understanding across the entire organization and help retailers get more things done. The enhanced polling technology provides more flexibility and enables faster customization of online surveys making it easier for retailers to monitor and maintain site specific data."

The new version of the GSPSurveyor Mobile app is available for download from the Android Google Play and iOS App Stores.

GSPSurveyor is an enhanced store profile system that allows retailers to build and maintain store-level details on various attributes as well as perform various surveys directly to the field level. The system features a built-in survey tool and a full-screen web interface that is an intuitive, easy-to-use platform to monitor and maintain site specific data. GSPSurveyor Mobile enables managers to turn their strategic plans into store-level results by making better use of store-level intelligence. Store visit notes can be captured via the GSPSurveyor mobile app to provide field insights in real-time.

Clearwater, Fla.-based GSP helps consumer-facing businesses transform their growth strategies into store-level results. Its site intelligence software optimizes planning and enables flawless store-specific retail execution. Its survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Its design team provides foodservice graphic and industrial design solutions tailor made for retail results. And its point-of-purchase (POP) management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.