GSP Enhances Point-of-Purchase Tracking Solution

Adds improved functionality to POPInteract order data platform

GSP POPInteract (CSP Daily News / Convenience Stores)

CLEARWATER, Fla. --GSP, a leading provider of retail services for convenience stores, has announced a new release of its proprietary point-of-purchase (POP) tracking platform, POPInteract.

The release includes a newly redesigned user interface and several new features, designed to improve usability by marketing department field employees of leading retailers.

The updated user interface features a streamlined menu navigation that provides retailers with easier access to design work and enables faster access to POP order data. Enhanced filtering capabilities have been added to all screens, providing a consistent way to find information. Order reports and store modules have also been refined, making export of data to Excel even easier than before.

"We redesigned POPInteract's interface to make searching and reporting more intuitive," said Kevin Farley, GSP's COO. "We have also integrated the interface of POPInteract with the interface of our site intelligence system, GSPSurveyor, so retailers who use both systems now have a seamless, integrated user experience. These enhancements will make POPInteract an even more effective tool for retailers to lower their POP costs and streamline the management of their in-store marketing campaigns."

POPInteract provides retailers with a web-based platform for easily accessing real-time information on POP artwork, orders, inventory and shipments as well as site profile data. POPInteract uses an easy-to-use interface for searching, sorting and filtering POP data and a dashboard tool that highlights items most recently changed. POPInteract also enables retailers to quickly generate order-level GTR and data mashup reports to determine how many signs and items exist, and in which stores.

Clearwater, Fla.-based GSP provides retail branding and marketing services with a focus on site-specific execution. It provides the lowest-cost POP program available by ensuring stores only get what they need and nothing more.