GSP Launches AccuStore

Creates retail site intelligence company

GSP AccuStore (CSP Daily News / Convenience Stores / Technology)

CLEARWATER, Fla. -- GSP, a leading provider of retail services for convenience stores, has announced its expansion and formation of a new company, AccuStore, based on its site profile management software and site profiling services.

"We're excited to be starting a new chapter with AccuStore," said GSP and AccuStore CEO Geoff Neuhoff. "After 35-plus years of collaborating with a wide variety of retailers, we've come to understand that top-performing retailers really want to know their stores, from top to bottom. And maintaining that site-level intelligence gets harder as companies grow," he said. "We have been able to provide retailers with accurate, store-level intelligence updated in real time through our award-winning web platform and mobile app as well as through our 35-plus-year experience in conducting site surveys."

Because of GSP's growth and its ongoing commitment to strengthening the performance of its retail clients, the company created a technology and support team over the past several years dedicated to helping retailers build and maintain site level intelligence.

"We now have a number of retailers who know us for our site profiling capabilities and technology alone. And a growing number of our employees are focused on site intelligence. So we thought it made sense to create the AccuStore brand." Neuhoff said. "We could not be more grateful for our loyal clients who inspire us to strive even harder to improve retail. We are now ready to help clients grow their business on multiple levels."

AccuStore helps multi-unit, consumer-facing businesses reduce spend and accelerate their growth through customized site profiling capabilities and an enhanced store profile technology that allows retailers to build and maintain a central repository of site-level details accessible throughout the organization. AccuStore's technology features a built-in survey tool and a full-screen web interface that is an intuitive, easy-to-use platform to monitor and maintain site-specific data. The mobile app enables managers to turn their strategic plans into store-level results on the go.

Clearwater, Fla.-based GSP provides retail branding and marketing services with a focus on site-specific execution.