FRAMINGHAM, Mass. -- Gulf Oil LP has forged an in-store collaboration with GoGo Cast Inc., a leader in dynamic content and digital merchandising in the digital out of home (DOOH) space. The agreement calls for select installations of GoGo Cast's digital sign and advertising solutions in more than 2,500 convenience store locations beginning in May 2011.
GoGo Cast's Go-Screens provide significant and useful information to engage customers. Gulf Oil will use GoGo Cast's exclusive customer and location data to create streaming content that is tailored for its locations. This [image-nocss] solution gives Gulf Oil's network of dealers the ability to reach a captive in-store audience by delivering practical and effective messages at the right time to help influence buying decisions directly at the point of purchase.
The digital displays enhance customers' in-store experience and help them make smart purchasing decisions and have a greater awareness of sale prices and special promotions. Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.
Gulf locations are expected to see a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed, GoGo Cast said.
"As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting-edge products that contribute to the success of our dealers' businesses," said Ron Sabia, Gulf Oil president and COO. "We believe GoGo Cast's product can enhance our customers' shopping experience while building greater customer loyalty for our dealers."
David Paolo, president and CEO of GoGo Cast, said, "We are thrilled to be partnering with Gulf Oil and bringing the latest technology for consumer engagement to the iconic Gulf brand."
Cranston, R.I.-based GoGo Cast is an on-demand, out-of-home digital media company that enables customers to directly communicate with their clientele across vertical markets. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufacturers, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial-grade digital screens; advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
Framingham, Mass.-based Gulf Oil is a national, branded supplier of motor fuels throughout the United States and its territories. Gulf is one of the Northeast's largest wholesalers of refined petroleum products and is well on its way up the rankings in the rest of the country, too. Gulf Oil distributes motor fuels through a network of more than 2,000 branded gasoline retail centers, 12 proprietary oil terminals, and more than 70 other supply terminals. Gulf Oil supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.
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