Technology/Services

Jump on the Pump'

Thorntons launches gasoline price text alerts
LOUISVILLE, Ky. -- Thorntons Inc. is helping motorists get a "jump on the pump" before fuel prices change. It is giving customers the opportunity to save hundreds of dollars a year on fuel costs, with the launch of a new text messaging program, Thorntons Gas Price Alerts.

The Thorntons Gas Price Alerts Program is extremely user-friendly and is adaptable to any mobile device. Oncea customer hassigned up, a text message is sent immediately tohis or hermobile device before gasoline prices are about to rise inhis or hermarket.Gas Price Alert text messages will be sent to participants [image-nocss] each and every time Thorntons is notified of a confirmed increase in fuel prices of more than 10 cents per gallon,giving customers time to visit their local Thorntons to grab a few gallons, fill up the tank or simply top off.

According to the latest U.S. Consumer Price Index Summary, gasoline prices have risen 13.4% in the past 12 months. Yet with the constant instability of fuel prices, Thorntons is committed more than ever to keeping its customers informed, while saving them dollars every time they visit the Thorntons pump."Thorntons Gas Price Alerts text messaging program is an exciting addition to our ongoing menu of cost-saving initiatives, and we consistently share this with our customers," said Matt Thornton, president and CEO. "This new feature will inform our customers of relevant information that affects their fuel purchasing decisions, and we will continue to provide the value that Thorntons is known for."

There are three ways to sign up for Thorntons Gas Price Alerts: Text the words for your area to 313131; see list below (e.g., ifthe customerlives in Louisville or Southern Indiana, he or she would text LOUGPA to 313131). Visit Thorntons' website at http://www.thorntonsinc.com/Fuel-Alerts.html. Call (866) 473-0017, press Option 4 and follow the prompts. Text codes for participating markets are as follows: Lexington, Ky. (LEXGPA). Louisville, Ky./Southern Indiana (LOUGPA). Indianapolis (INDGPA). Terra Haute, Ind. (THIGPA). Evansville, Ind. (EINGPA). Springfield, Ill. (SPRGPA). Peoria, Ill. (PEOGPA). Bloomington, Ill. (BLOGPA). Lincoln, Ill. (LINGPA). Decatur,Ill. (DECGPA). Champaign/Savoy, Ill. (CHAGPA). Streator/Ottawa, Ill. (STRGPA). Chicago (CHIGPA). Cincinnati, Ohio (CINGPA). Columbus, Ohio (COLGPA). Tennessee (TENGPA). Thorntons is one of the leading independent gasoline and convenience chain retailers in the United States, currently operating throughout the Midwest under the brand name Thorntons. With more than $1.4 billion in revenue, Thorntons is one of the largest privately held corporations in Kentucky. Headquartered in Louisville, Thorntons operates 165 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.

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