Kocolene Selects PriceAdvantage SMART Fuel Pricing

Automating process at Fast Max Convenience Stores

SEYMOUR, Ind. -- Kocolene Marketing has chosen PriceAdvantage's SMART Fuel Pricing, a fuel price management solution, for all of its Fast Max Convenience Store locations in Indiana and Kentucky to automate its fuel pricing process, said PriceAdvantage, a division of Skyline Products.

"Adding PriceAdvantage to automate our fuel pricing process gives us the structure to change prices more often and implement prices from headquarters to the store," said Lance Gentry, director of fuels and information technology for Kocolene. "Additionally, PriceAdvantage gives us the pricing history of our stores and competitors as well as the ability to measure volume and margin performance, something that wasn't easily accessible in the past."

Chip Stadjuhar, CEO of Skyline Products, said, "We are enthused that Kocolene has chosen PriceAdvantage to automate their fuel pricing processes at their Fast Max Convenience Stores. PriceAdvantage SMART Fuel Pricing is scalable for any size company, transforming fuel operations for our ever growing list of customers, ranging from 10 to 1000-plus stores."

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the c-store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to analysis for best-price determination, to rapid speed-to-the-street price change execution with price-change confirmation feedback.

Colorado Springs, Colo.-based PriceAdvantage is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process. Price Advantage is a division of Skyline Products, the leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. Company headquarters are located in Colorado Springs, Colo.

Seymour, Ind.-based Kocolene, an employee-owned company (ESOP), was founded in 1938 and is a leading independent oil company in the Midwest. Its business ventures include Fast Max Convenience Stores in Indiana and Kentucky, Smokers Host Discount Tobacco Stores in Indiana, Ranger Enterprises and Komac Environmental.