FLORHAM PARK, N.J. -- KSS Fuels, which acquired Market Planning Solutions Inc. (MPSI) last year, will now go to market as one company with two brand names and a wide array of capabilities.
After KSS Fuels acquired MPSI, it took time to evaluate the go-forward identity of the combined organization and the makeup of its product and service platform. Going forward, KSS Fuels' marketing approach will reflect the inherent value of both entities.
"By joining forces, we have become the pre-eminent global leader in fuels pricing and retail location intelligence, building upon the recognized strengths of KSS Fuels and MPSI," said Bob Stein, president and CEO. "Our clients now benefit from having a single, integrated source for the data-driven intelligence necessary to optimize pricing strategies and to evaluate and manage retail network locations to enhance profitability and build long-term business value."
To define the company's value proposition to clients, Stein said KSS Fuels will launch a new marketing campaign--built around the theme "Knowledge. Solutions. Success. We promise."--during the second quarter.
"This promise reflects our deep commitment to provide our clients with measurable results through products and services that draw upon our deep industry knowledge and expertise," he said.
With the combination of the businesses, products and services from both predecessor organizations have been realigned into three categories: pricing intelligence, location intelligence and data intelligence.
Pricing Intelligence capabilities provide critical data and tools to determine optimal wholesale and retail fuel pricing strategies and to execute them most efficiently. Products and services include PriceNet, PriceTracker, RackPrice, PriceNet Analytics and Pricing Services (Pricing Strategy, Fuel Store Link, Network Volume Optimization and Price Ranking Analysis).
Location Intelligence capabilities provide critical data and retail network planning tools to support performance management and strategic capital investment decisions regarding retail operations and site acquisition and disposal. Products and services include MPSI LocationXpert, MPSI Single Site Analysis and MPSI Location Services (Brand Value, Hot Spot Analysis, Market Ranking and New Site Search).
Data Intelligence capabilities provide data and tools that deliver insight into consumer demographics, market demand, traffic, competition and more. Products and services include MPSI SiteMetrix, MPSI TrafficMetrix--Published Counts, MPSI TrafficMetrix--Current Year Estimates and Gas & Cstore Data.
"With the integrated, global resources of our merged organization, we are now in a position to deliver even greater value to clients," said Stein. "Our services and products are designed to address specific needs of convenience store operators, grocery/big-box retailers, national and multinational oil companies, independent dealers and retailers."
Under the realignment, KSS Fuels will continue to support all legacy KSS Fuels and MPSI products for the foreseeable future and will also create valuable new service and business analytic offerings to meet client needs.
KSS Fuels is a leading global provider of fuels pricing and retail network planning software, analytics and consulting services to companies in the oil and gas, convenience store, grocery and retail industries. It helps fuel retailers, distributors and marketers implement pricing solutions to increase profitability and analyze retail networks to pinpoint growth opportunities and optimize capital investment to enhance operational performance. The company has North American headquarters in Florham Park, N.J., and international headquarters in Manchester, U.K.
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