WEST DES MOINES, Iowa --Kum & Go LC has entered into an agreement with Intouch Insight Ltd. for customer experience measurement services. The initial term of the agreement runs through 2017, and the companies expect it to involve approximately 15,000 individual site visits to Kum & Go convenience stores over the course of the year.
“In the past, Kum & Go has been part of the annual benchmarking study that we perform with CSP magazine, and we are very pleased to be able to extend our partnership to include an annual measurement program across all of the Kum & Go locations,” said Cameron Watt, president and CEO of Intouch, Ottawa, Ontario.
“As we continue to work to deliver more than customers expect, Kum & Go is anticipating the valuable insights Intouch will provide to our organization in 2017,” said Mark Hasting, COO of Kum & Go.
Founded in 1992, Intouch draws from its 25 years of experience in the mobile data-capture industry to deliver clients with enterprise-class solutions. The Intouch product suite includes mystery shopping, operational site audits, regulatory compliance audits, voice of the customer programs, forms automation software and event marketing automation.
Kum & Go, based in West Des Moines, Iowa, has more than 400 c-stores in 11 states: Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.
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