CUBA, Mo. -- Central Missouri consumers can now pay for gasoline and snacks with the touch of a finger at 13 Mobil-branded Wallis Cos. convenience stores.
The system debits a shopper's checking account just like writing a check or using a debit card, but without having to hassle with wallets, cards, PINs, paper or checks, said Melissa Huntington, marketing manager of Cuba, Mo.-based Wallis Oil Inc. Because account numbers are not exposed, the technology is helping provide our customers with faster checkouts and more secure transactions.
The new service is powered by biometric payments provider San Francisco-based Pay By Touch, which recently acquired all assets of BioPay and now operates the BioPay-branded biometric payment network throughout the country.
In addition to added convenience, finger-scan payments provide security. No onenot even the store associatesees the account number or the payment method used to make purchases.
As an introductory offer, when customers sign up for the service at participating stores, they will receive a discount of 10 cents per gallon of gasline purchased the first time they pay with their finger. To enroll, customers provide identification, checking account information and a finger scan. The system is free and secure, and customer information is never sold. Once signed up, customers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service.
Paying with the touch of a finger is a win-win for consumers and merchants, said John Rogers, founder, chairman and CEO of Pay By Touch. Shoppers can conveniently and securely make purchases with the confidence that their personal information remains secure before, during and after the transaction.
The convenient BioPay-branded service is already available in the greater St. Louis area at Mid-Towne IGA in St. Charles, Mo., as well as at Home Service Oil Express Mart locations in Arnold and Seckman, Mo.
Pay By Touch is a leader of biometric authentication, personalized rewards, and payment solutions. The company's patented biometric products and services enable shoppers to access personal accounts using a finger scan to identify themselves, make purchases, cash checks and earn rewards. It also provides payment processing solutions for automated clearing house (ACH-electronic checking), card-present and card-not-present debit and credit transactions. To date, Pay By Touch services more than 138,000 retail clients, manages personalized rewards programs for more than 130 million opt-in consumers and has more than 2.9 million shoppers using biometric authentication products and services at more than 2,200 locations coast to coast, it said.
Wallis' c-store division operates 38 gasoline/food stores, and it services more than 140 dealer locations.
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