OAK PARK, Mich. & NEW YORK -- IdeaCast Inc. and Gas Station TV, two main providers of custom television content and advertising in the away-from-home TV category, have formed a strategic, nonfinancial alliance to deliver more than one billion measurable impressions from on-the-go consumers in more than 150 designated market areas (DMAs) by the end of 2008.
The alliance creates a major U.S. away-from-home video network.
The companies will package advertising inventory from IdeaCast's Health TV, Transit TV and Six Flags TV networks, and Gas Station TV's Gas Network and Convenience [image-nocss] Store Network, to create a diverse network of venues where research has proven that consumers stop and pay attention to content.
"As the leading TV networks in our respective spaces, we're delivering a package that is far more engaging, scalable and effective than anything on the market," said David Leider, CEO of Gas Station TV.
"By bringing together several premier alternative broadcast networks, we will help advertisers successfully market to the moving target, by providing access to consumers, with relevant content, at times and locations when they are receptive, and often when they are close to making important purchase decisions," said Jason Brown, president of sales and marketing for IdeaCast. "Through our five complementary networks, we now provide a national reach, or scale, of more than one billion impressions, supported by ratings from Nielsen, a trusted authority on measurement and ROI."
The new, enhanced multi-network offering from IdeaCast and Gas Station TV includes the following away-from-home television networks:
Gas Station TV's Gas Network reaches captive consumers for 4.5 to 5 minutes during a natural pause point in their day, and provides a programming experience with exclusive news and entertainment content from CBS, sports from ESPN and local weather from AccuWeather. The content can be specifically tailored to geography and time of day to drive mobile consumers to take action at a nearby retailer in proximity, and to drive engagement for brand marketers. Gas Station TV's Convenience Store Network will complement the Gas Network at many sites, enabling marketers to create an even deeper impact with on-the-go consumers at a key decision-making point of purchase. Health Club TV, IdeaCast's flagship network, brings sports and news television programming from content partners CNN, ESPN, CNBC and MSNBC, to 1,000 health clubs and gyms around the U.S., including all of the top 25 DMAs. IdeaCast swaps out the commercial time for its clients. Transit TV delivers sports, news and entertainment from CBS, NBC and AccuWeather on a network of 8,500 TV screens on 3,900 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee, the largest network specifically targeting transit riders. Six Flags TV, now part of IdeaCast TV Networks, will launch in March 2008. As guests wait in queue lines, they have access to interactive entertainment and relevant content.Oak Park, Mich.-based Gas Station TV is currently on more than 5,000 screens in 375 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO, ARCO ampm, BP, Chevron, ConocoPhillips, CITGO, ExxonMobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations. It will be on more than 12,000 screens at leading gas retailers in the Top 15 DMAs in 2008.
New York City-based IdeaCast is a satellite/cable provider of custom content and advertising in the away-from-home TV category. IdeaCast TV Networks include Health Club TV, Transit TV and Six Flags TV.
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