Mid-Atlantic Convenience Stores Adopts OpenStore by GasBuddy

Rolls out two-way communication tool with consumers

RICHMOND, Va. -- Mid-Atlantic Convenience Stores (MACS), with 71 locations in Virginia and Maryland, is the newest retailer to join the OpenStore platform to support its Circle K-branded locations.

Circle K is the internationally known brand of Couche-Tard, a Quebec based c-store chain. A new branded Mid-Atlantic Circle K website, with pages for each store, officially rolled out earlier this month, and the free Circle K mobile app is available for download. The app showcases updated gas prices, locations, in-store promotions and more. Customers can send feedback from their mobile phone, review job postings and receive time-sensitive electronic mobile coupons.

“We are excited to partner with OpenStore on the development of our mobile and social-media platforms. As we introduce the Circle K brand throughout the Mid-Atlantic region, we are confident that our mobile app will help us connect and engage with consumers,” said Derek Gaskins, senior vice president of marketing and merchandising at MACS.

“We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey social technology solution that will support Circle K’s strategies to reach their customers with targeted marketing and powerful messaging.”

Richmond, Va.-based Mid-Atlantic Convenience Stores (MACS) is derived from company-owned and dealer-operated locations along with a wholesale fuel distribution network. MACS has approximately 300 locations throughout Virginia and Maryland.

OpenStore by GasBuddy, Brooklyn Park, Minn., is a solution that increases customer loyalty by providing two-way communication between c-store owners and customers using leading-edge web technologies and custom branded mobile applications.