BINGHAMPTON, N.Y. -- Mirabito Holdings Inc. has conducted its first EMV (Europay, Mastercard and Visa) payment transaction at a convenience store in Norwich, N.Y., on the NCR Optic outdoor payment terminal.
Working with NCR’s channel partner Retail Data Systems, Mirabito is among the first c-store retailers to embrace the payment scheme through the First Data network ahead of the 2020 EMV liability shift deadline. Mirabito has implemented NCR Optic in three test stores and will expand the adaptation in new markets soon.
“We are very excited to be implementing this cutting-edge at-the-pump technology at our stores,” said Eric Bunts, chief information officer for Mirabito. “Upholding our customer’s credit-card security is a primary objective of Mirabito, and the NCR Optic solution allows us to increase our security positioning by accepting EMV chip cards at our fuel pumps. Additionally, the enhanced capabilities of NCR Optic fulfill a diverse range of customer experience objectives that are important to us as an organization.”
Using NCR technology, Mirabito can now offer mobile payment through contactless integration and loyalty interactions with the integrated barcode scanner. Furthermore, the high-definition video displays can be used for marketing promotions.
“The introduction of EMV payments provides convenience retailers with the unique opportunity to introduce new services and create a compelling customer experience, as well as convert consumers at the pump to in-store shoppers,” said Tom Chittenden, vice president and general manager of retail solutions for NCR Corp. “Our goal is to help retailers drive more offers at the pump that today’s consumers demand, while remaining flexible for future deployments and technology developments. NCR Optic provides both and more.”
Since 1927, Binghamption, N.Y.-based Mirabito has been family-owned and -operated. It provides energy products and services for families and businesses in upstate New York, western Massachusetts and Connecticut. In addition to being an energy provider, Mirabito owns and operates more than 100 c-stores throughout central New York and northeastern Pennsylvania. The Mirabito Family of Cos. includes Mirabito Energy Products, Mirabito Convenience Stores, Mirabito Truck Repair and the Rewards Plus customer loyalty program.
NCR Corp., based in Duluth, Ga., does business in 180 countries. It enables nearly 700 million transactions daily in the financial, retail, hospitality, travel, telecom and technology industries.