Even though mobile payment is becoming synonymous with rewards and customer engagement, payment behavior is in its infancy, while loyalty programs appear more mature and in need of reinvention.
Here are five statistics that show where consumers stand ...
27% - Consumers with a smartphone who have used Apple Pay, Android Pay or Samsung Pay
39% - Would use mobile payment if more stores, apps accepted it
61% - Are replacing cash transactions with mobile payment options
80% - Overall satisfaction rate with mobile payment
20% - Decrease in upper-middle income loyalty-program members—a decline that ran across multiple channels, including supermarkets, airlines, credit-card providers, retailers and hotels
Given the importance of this demographic, brands must “lift their game,” says Christopher Evans, director of the Collinson Group, London. “[But] despite lower membership numbers, the results show that personalized and relevant loyalty initiatives do positively influence consumer behavior.”
Source: Collinson Group Source: Auriemma Consulting Group, New York. Results from a survey of 2,004 U.S. consumers with eligible smartphones.
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