DEERFIELD, Ill. -- Mondelez International has chosen Expion, a social media software company, to power its new social media command center named "mPulse Lab." Using Expion software, the innovative lab will allow the company to monitor and act on real-time visualized social feeds from Mondelez International's snack and food brands.
Mondelez International's mPulse Lab currently features 78 different dashboards that stream social media insights and conversations of the company's brands across Facebook and Twitter. The lab launched with three brands, Oreo biscuits, Ritz and Wheat Thins crackers, and will be adding additional brands in the coming months, including Stride iD and Trident gum, Nilla Wafers and Chips Ahoy! biscuits and Swedish Fish candy.
The lab had its trial run during this year's Super Bowl with great success supporting the tremendous flow of data that at times reached 115 tweets per second.
"In today's complex environment and always-on consumer, we believe real-time engagement is key. But this can only be achieved by gathering, analyzing and broadcasting data in real-time and that's what Expion helps us to do," said Bonin Bough, vice president of global media and consumer engagement at Mondelez International. "With the breadth and diversity of our brands, we needed a robust platform and Expion provides an excellent solution. They offer flexible, real-time social media management that is expertly visualized for easy digestion and response."
Peter Heffring , CEO and co-founder of Raleigh, N.C.-based Expion, said, "Expion was built for large, multi-brand, global corporations. Our software's ability to manage and drive insights from literally hundreds of pages, locations and languages, in one easy-to-digest program and dashboard, greatly simplifies social for companies like Mondelez International. And with our marketing dashboards, social management can be executed in a way that is easily tracked, monitored and acted upon."
Expion's software is also being used globally for the social media management of Mondelez International brand pages and profiles, giving brand marketers, their agencies and analysts company-wide the ability to contribute. With the software's built-in permission and sharing capabilities, Mondelez International teams can collaborate across brands, countries and regions.
Expion alleviates top pain points for brand marketers by providing a way to understand, manage, control and grow a brand's social media presence--at a local and global level. Leading global brands use Expion for their social media management, including AMC, Applebee's, Coca-Cola, H&R Block, Hilton, Home Depot, Kraft, Mattel and Mondelez International.
Deerfield, Ill.-based Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spinoff of its North American grocery operations in Oct. 2012. Its portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.