NORFOLK, Va. -- Outsite Networks Inc. has launched a new website, www.thevendorlink.com, designed to link vendors and advertisers to retailers that use Outsite Networks In-Touch loyalty marketing system.
The VendorLink site offers vendors and advertisers the opportunity to enter automated sealed bids to advertise at gas stations/convenience stores by using digital MP3 audio files played at the pump and branding consumer RFID key tags nationwide or on a market-by-market basis.
Currently, our network plays over 40 million digital audio messages every month to consumers at the pump and inside the convenience store. VendorLink is a great tool that allows advertisers the opportunity to economically reach over 20 million consumers every month at or near the point of purchase and to influence their behavior, CEO Anton Bakker said.
The system's ability to target consumers based on behaviors, time of day, fueling status and other criteria give advertisers what Outside calls an unprecedented 1:1 digital marketing opportunity with consumers.
The site also provides advertisers with impression tracking and reporting.
Bakker added, VendorLink shows examples of hundreds of c-store vendors and advertisers that already take advantage of this system to promote their products and support retailer's loyalty programs. Vendors and advertisers create an account to secure their C-store media space at the point of purchase. Additionally, VendorLink is a new avenue to support our clients in facilitating vendor support for promotions and rewards building consumer C-store loyalty for both the retailers and their vendors.
Based in Norfolk, Va., Outsite Networks offers loyalty marketing technology specifically for the convenience retail industry. The company's In-Touch loyalty marketing system technology is used by more than 75 retailers to operate loyalty programs in more than 1,500 sites with 15,000 audio TouchPoints. The company's technology allows retailers to offer consumers real-time incentives and digital audio messages at the pump and inside the store based on consumer purchase history, basket and demographics. The technology currently supports more than 2 million loyalty consumers and has measured more than 600 million transactions, issued more than 15 million rewards, and plays more than 40 million audio messages to 20 million consumers every month, the company said.
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