NORFOLK, Va. -- Outsite Networks Inc. has released a new feature for its In-Touch Loyalty Marketing System. The feature, known as Targeted Audio, provides the ability to market to consumers at the gasoline pump on a one-to-one basis. It plays digital audio promotions for consumers at the pump based on their previous store purchases.
In addition, retailers can schedule their monthly promotions with a targeted audio message. For example, a coffee promotion message will only be played to coffee drinkers, triggering impulse purchases, and not played to consumers who do not drink coffee.
"Now marketers have the ability to play promotional messages that are truly meaningful to each consumer individually," said Outsite CEO Anton Bakker. "With pump prices at record high levels, this feature can trigger impulse sales and drive fuel consumers inside the store."
Recent tests of the feature showed increases of more than 40% of coffee, fountain and energy drinks, the company said.
"Targeted Audio is also a great opportunity for retailers to work with their vendors and offer the ability to cross-sell and upsell at the pump. This technology gives new media technology and power to convenience store retailers," Bakker added.
Headquartered in Norfolk, Va., Outsite is a major player in loyalty marketing technology specifically for the convenience store industry. The company 's In-Touch loyalty marketing system technology is used by more than 100 retailers to operate loyalty marketing programs in more than 1,500 sites. The company 's technology and services allows retailers to offer consumers real-time incentives and 1:1 audio messages at the pump and inside the store based on consumer purchase history, basket and demographics. The technology currently supports more than 3.3 million consumers and has measured more than one billion transactions, issued more than 15 million rewards, and plays more than 40 million audio messages to consumers every month, it said.
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