The Pantry Selects Gilbarco Veeder-Root for Forecourt Media Trial
Installing Encore 700 S dispensers across retail network
CARY, N.C. -- The Pantry Inc. and Gilbarco Veeder-Root said they are continuing their exclusive supply agreement for all fuel dispenser, payment and automatic tank gauging (ATG) products and services. As part of the relationship, The Pantry will pilot Applause TV with Outcast as its exclusive digital forecourt media solution at sites across the Southeast.
The long-term partnership unites the retail and commercial fueling solutions technology provider with one of the Southeast's leading independently operated convenience store chains to drive increased store traffic and consumer loyalty.
"We are excited to partner exclusively with Gilbarco to take advantage of the many opportunities rapidly emerging at the forecourt," said Paul Lemerise, senior vice president and CIO for The Pantry. "By rolling out the Encore 700 S platform across a large part of our network, we can improve our business today while ensuring upgradeability to keep pace with rapidly evolving payment technologies tomorrow."
With Applause TV, retailers get turnkey content management through Gilbarco's industry leading partner Outcast Media. On-demand couponing capability is another tool to help drive fueling traffic inside the store for higher-margin purchases.
Also, Gilbarco was the first in the industry to introduce forecourt EMV payment terminals, it said. The EMV-certified Encore 700 S, with its fast processing speeds and built-in memory, accommodates easy upgrades for mobile payment and other emerging technologies.
"It is clear that Gilbarco understands the significant role of forecourt media and evolving mobile payment technologies, and how to help us most effectively make the transition to EMV-certified equipment," Lemerise said.
"The Pantry is a tremendous partner for us and a longtime market leader," said Michael Schulte, president for North America at Gilbarco. "We are pleased to be chosen as their partner to help them win with new technologies, and excited about the addition of more sites in the Southeast to the rapidly growing Applause TV network."
Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
With headquarters in Cary, N.C., The Pantry operates 1,587 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner.