Parker's Completes Integration to PriceAdvantage, OpenStore

Expands customer loyalty marketing with managed fuel pricing

SAVANNAH, Ga. -- Parker Cos. has successfully deployed the integration of PriceAdvantage fuel price management and OpenStore media marketing at its 29 convenience stores, PriceAdvantage, a division of Skyline Products, has announced.

Parker's stores also use PriceAdvantage to feed price changes to the VeriFone point-of-sale (POS) systems, pump and Skyline electronic price signs with PriceAdvantage's one-click technology.

"We are excited to be among the first to have the PriceAdvantage and OpenStore integration at all of our stores as it gives us managed fuel pricing from headquarters to the customer," said Greg Parker, CEO of Parker Cos. "Parker's stores strive to be recognized for quality products at competitive prices and now we can communicate our fuel prices faster and easier in a matter of minutes through PriceAdvantage and OpenStore, both at the store and online."

Chip Stadjuhar, CEO of Skyline Products, said, "PriceAdvantage and OpenStore together give fuel retailers, like Parker's, greater control in managing prices, from the review process to implementation at the store and online. This allows retailers to make fuel pricing changes with more flexibility, and to make sure the prices online are always the most accurate, making the most of their marketing efforts."

PriceAdvantage SMART Fuel Pricing is a highly specialized retail fuel pricing solution for the c-store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback.

PriceAdvantage is a leading provider of fuel price management solutions to the c-store industry. PriceAdvantage SMART Fuel Pricing allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed-loop fuel pricing process. Price Advantage is a division of Skyline Products, a leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. The company's headquarters is located in Colorado Springs, Colo.

Parker Cos. is based in Savannah, Ga. Store operations span across six counties throughout Southeast Georgia and Southwest South Carolina, with 27 stores selling Parker's proprietary brand of gasoline.