Parker's Picks PriceAdvantage

Retailer has completed rollout of Skyline's fuel pricing solution

SAVANNAH, Ga. -- Through a deal with PriceAdvantage, a division of Skyline Products, Parker's Convenience Stores has successfully completed its rollout of PriceAdvantage  Enterprise. This software allows companies like Parker's to automate and streamline the process of changing fuel prices at their stores.

"We are always looking for innovative solutions to increase our efficiencies in the store, allowing our store employees to focus on customers and enhancing their shopping experience," said Greg Parker, president and CEO of The Parker Cos. "PriceAdvantage Enterprise does exactly that by giving us control over fuel pricing from headquarters, or from the field, streamlining our overall fuel pricing process, helping to maximize profits and grow our business."

PriceAdvantage is a highly specialized retail fuel pricing solution for the convenience store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. It provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. It also provides the ability to change prices immediately at the point of sale (POS), fuel pumps and electronic price signs from the centralized headquarters location with one click.

The Parker Cos. is a leading c-store chain in Georgia and South Carolina. The Savannah, Ga.-based owns and operates more than 26 stores in Bluffton, S.C., and the Southeast region of Georgia.

Colorado Springs, Colo.-based Skyline Products is a leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation and government vertical segments in North America. The PriceAdvantage division allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed-loop fuel pricing process.