ATLANTA -- The National Association of Shell Marketers (NASM) will host a webinar presented by Chris Santy, president of Patriot Capital Corp., addressing EMV’s effect on convenience stores and fuel dispensers. The webinar is open to Shell-branded fuel marketers and retailers. Santy will discuss the EMV requirements facing gasoline retailers and c-store operators in 2015 and 2017.
The webinar will be held at 2:00 p.m. EDT on Wednesday, May 20, 2015.
Santy’s presentation will provide insights into the opportunities created by the upcoming EMV (Europay, MasterCard & Visa) upgrades for both in-store point-of-sale (POS) and outside payments terminals (OPTs), including gas pumps and car wash payment kiosks. He will discuss the importance of a full site marketing technology plan and the tradeoffs between various forms of financing, leasing, borrowing and cash payments.
“The investments required for EMV by c-store owners and fuel marketers create opportunities to gain competitive advantage during the EMV upgrade cycle,” said NASM president Jennifer Richards. “This webinar is designed to provide an opportunity for Shell fuel marketers to learn about both the state of capital markets and the investments required for the upcoming OPT and in-store EMV liability shifts.”
The webinar will include insights about EMV upgrade paths by equipment manufacturers including Gilbarco, Wayne and Verifone; opportunities to enhance relationships between marketers and fuel retailers; and the tradeoffs of various forms of leasing and financing for gas pumps, POS and other fueling equipment.
The EMV deadlines that are driving upgrades for convenience-store owners are:
- October 2015. Liability will shift to acquirers for domestic and cross-border counterfeit fraud card-present POS transactions if the merchant does not have an EMV-enabled POS device in use inside their convenience store.
- October 2017. Liability shift takes effect for transactions generated from automated fuel dispensers (AFDs).
Shell-branded marketers may register for the webinar by clicking here.
Washington-based NASM is a brand-specific trade association that represents the interests of those companies which have wholesale contracts with Shell Oil. NASM provides Shell marketers with access to legal services and educational programs, maintains a dialogue with Shell on behalf of members and engages in public policy advocacy on behalf of petroleum marketers through communication with federal agencies, the U.S. Congress and other petroleum industry associations.
Atlanta-based Patriot Capital provides equipment financing to retailers in the convenience-store and retail petroleum fueling industries. It is a leading provider of capital equipment financing and leasing to National Association of Convenience Stores (NACS) and Society of Independent Gasoline Marketers of America (SIGMA) members. Patriot Capital is a member of the NASM. Santy brings more than 25 years of equipment financing and leasing experience focused solely on capital equipment. A specialist in the retail and commercial petroleum industry, Santy founded Patriot Capital to service the industry's needs for effective financing and leasing of equipment for convenience stores, gas stations and commercial fueling locations.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.