CAPE GIRARDEAU, Mo. -- Customers fueling at Rhodes 101 Stops in the Midwest don’t have to be scholars to pay for fuel—now all they have to do is pull out their smartphones.
The 30-store chain that operates in southeast Missouri and southern Illinois recently deployed a mobile-shopping app provided by Duluth, Ga.-based NCR Corp. The “ConvenienceGo” or “C-Go” product is NCR’s mobile-shopping app, which allows customers to initiate a fuel transaction, select the amount of gas they want and then pay with their smartphones.
The mobile app supports Rhodes 101 Stops’ brand image and colors, and ties into the chain’s loyalty program, updating and storing each shopper’s loyalty information while sharing that information with the fuel pump automatically. Rhodes 101 Stops customers will receive special rollback pricing at the pump and the option of an emailed or printed receipt when they use the application.
“With this launch of the mobile NCR solution, we are continuing our commitment to always provide the most innovative and exceptional customer experience,” said Keith Boeller, president of PAJCO Inc., the Cape Girardeau, Mo.-based parent company of Rhodes 101. “Beyond the added convenience, we think our customers will be thrilled to see the price rollback at the pump, … and the platform allows us to create innovative marketing tactics going forward.”
In addition to the price rollback feature, customers can also use the app to see current specials, find store locations and track their purchase history.
“Convenience stores operate in arguably the most competitive retail environment,” said Eric Stecker, vice president and general manager for petroleum and convenience at NCR Retail. “By introducing the C-Go mobile payment app and features, Rhodes 101 Stops is not only offering a convenient way to pay for gas, but they also create a tighter bond with shoppers, leading to greater loyalty.”
The Rhodes 101 Stops C-Go installation is a collaborative effort between NCR Retail and Lisle, Ill.-based Retail Data Systems.
NCR Corp. is a consumer transaction technologies company. With its software, hardware and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business.
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