Petro-Canada Selects NCR's Retalix StorePoint Software

Will help retailer build shopper loyalty across its more than 1,500 locations

CALGARY, Alberta -- Suncor Energy Inc. has selected NCR Corp.'s Retalix StorePoint point-of-sale (POS) and fuel management software for the company's Petro-Canada branded retail network.

Petro-Canada, has more than 1,500 retail outlets across the country, and it is expanding its use of technology to enhance shopper experiences and to drive shopper loyalty, it said. Suncor Energy chose StorePoint because the software met the company's immediate needs and is easily expandable and adaptable to meet future needs.

StorePoint meets all traditional convenience and petroleum store software needs, from forecourt fuel management to backoffice operations and everything in between. The solution also supports pricing and promotions, comprehensive replenishment management, foodservice management and more.

Suncor said it plans to ramp up marketing and promotions activity at Petro-Canada stores soon. This was one of the major considerations in Petro-Canada's selection of StorePoint. The software supports Suncor's current needs and can quickly bring new marketing and promotions initiatives to Petro-Canada shoppers as the company finalizes and rolls out those initiatives.

"Engaging and marketing to our customers in new ways is key to building shopper loyalty and encouraging repeat visits, and it is the foundation of our retail brand strategy," said Petro-Canada director of marketing strategies Pat Lizotte. "StorePoint offered us the functionality and reliability we need now and the ability to easily expand our marketing programs in the future."

"Powerful software can be a key differentiator for retailers as they work to transform customer shopping experiences and operate their stores more efficiently," Jimmy Frangis, vice president and general manager grocery and convenience retail at NCR.

Suncor Energy is a leading Canadian integrated energy company. Its operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining and product marketing..

Duluth, Ga.-based NCR is the global leader in consumer transaction technologies. With its software, hardware and portfolio of services, NCR enables more than 300 million transactions daily across the retail, financial, travel, hospitality, telecom and technology industries.