Pinnacle Completes Heartland Interface for Palm POS

Broadens options for nonbranded clients

ARLINGTON, Texas -- The Pinnacle Corp. has completed a new Palm POS integration to the Heartland Payment Systems Inc. payments processing host, providing another payments processing option for nonbranded, convenience petroleum retailers.

"We're excited to add Heartland Payment Systems, one of the nation's largest payments processors, to our list of nonbranded payments processing providers supported by Palm," says Denise Lewis, POS and payments product manager at Pinnacle. "Heartland has been an integral Pinnacle partner for nearly 15 years as the payments processor for some of our branded host interfaces. The completion of this new interface broadens the options for our nonbranded clients."

Pinnacle's interface to the Heartland Payment Systems host is based on the 8583 industry standard specification, which supports transaction messages between point-of-sale (POS) systems and a payment processing host, allowing for easier expansion of the interface in the future as the industry introduces new payments mandates (such as EMV). The interface has been certified by Heartland for field installation.

"Having the Palm POS and Pinnacle's suite of offerings available to our non-branded petroleum/c-store clients further enhances the services and support we provide," said Bill McCollough, Heartland's executive director of petroleum. "As an experienced petroleum processor that developed one of the first electronic transactions at the pump, this certification is another step in our continued expansion as one of the leaders in the petroleum/c-store industry, where Heartland serves more than 49,000 c-stores with a variety of solutions and data security."

In other company news, Pinnacle recently debuted a new company logo that brings together the Pinnacle name and recognizably stylized "P," along with three mechanical gears, which symbolize a cohesive automation technology offering.

"We are excited to bring a more modern feel to our company logo," said Rosemary Waldrip, Pinnacle's marketing manager. "Pinnacle has evolved substantially since its inception as a manager workstation provider nearly 25 years ago. With a full set of solutions that now span the range of automation needs for c-store retailers and petroleum marketers, we felt it was time for our logo to reflect the growth of the brand, and the company's vision going forward."

The previous logo has served the company for more than a decade. During that period, Pinnacle has expanded the depth and breadth of its solutions, and increased its value and relevance to its customers by addressing the operational issues that most directly affect c-store retailers' and petroleum marketers' bottom line. Today, Pinnacle provides more automation solutions than any other single supplier in the industry, enabling organizations to increase efficiency across the entire enterprise.

Heartland, the fifth-largest payments processor in the United States, delivers credit, debit and prepaid card processing, mobile commerce, e-commerce, marketing solutions, security technology, payroll solutions and related business solutions and services to more than 250,000 business and educational locations nationwide. It is based in Princeton, N.J.

Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the convenience store and petroleum industries. It delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.