Retailers were invited to stop by the booth and submit a name for Pinnacle's mascot dog; and for submitting an entry, participants were automatically registered in a drawing to win a Dell Mini 10v Netbook. Drawings were held at the closing of exhibit hours on the first and second day of the [image-nocss] tradeshow. Winners of the Dell Netboooks were Ronald Gruss of Town Pump, Butte, Montana, and Korrine Rademacher of Rademacher Oil Co., Andover, Minn.
From the names submitted at the NACS Show, Pinnacle formed a committee of employees to review the names and select the winner.
"We were very pleased with the participation in our promotion, and received several really creative suggestions for the name of our mascot.... We chose the name Radar because we felt it accurately represented our forward thinking, innovative corporate culture" said Tracie Wilbanks, marketing manager for Pinnacle.
By definition, Radar is a method of detecting distant objects and determining their position, velocity or other characteristics by analysis of very high frequency; a sense of awareness or perception.
Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of c-store operations and supply chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.
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